The original calendar gave us three legs: weekly content, Facebook groups, and Google Ads. The playbooks below cover paid channels, organic and community, SEO and localization, lifecycle, social proof, growth loops, offline sellers and measurement. On top of them, the publishable assets are already built and live: this week's Hot Picks ranking in four languages, the 9.9 asset pack generated from Sourmo's real index, the margin calculator, and eight category sourcing guides.
Each page is written as an operator's brief: campaign names, budgets, scripts, formulas, dates. Nothing is left at "consider doing X".
USD 60/day split across Meta, Google, TikTok and a test reserve; 12 Meta audiences; 9 campaign drafts with names; 120+ Google keywords with a negative master list; 9 ad copy sets; ID/TH/VI localized copy; launch-week daily routine.
Production calendar Sep 2–14; 12 shootable short-video scripts with hooks, beats, captions, hashtags; 6 tutorials + 5 authority posts; platform-by-platform playbook (FB, Telegram, WhatsApp, Zalo, Pantip, Kaskus, Lowyat, Webtretho, Reddit, Quora, Discord) with first posts and DM scripts written out.
8 programmatic page types with URL patterns; 121-keyword map by intent cluster; one fully written template page with title, meta and JSON-LD; literal hreflang block for en/id/th/vi; 20-term EN→ID→TH→VI glossary; 90-day scorecard.
Asset-pack capture spec; 6-email 9.9 sprint sequence in full; WhatsApp/Telegram flows with touch caps and ban hygiene; segmentation into 11.11; 5-story case pipeline with interview + permission scripts; 12-row objection bank; first-search onboarding copy.
Referral mechanics with anti-abuse and share copy; KOC/affiliate v1 (12 partner types, rates, brief, outreach scripts); 4 free tools; UGC contest; Sep 8 live AMA run-of-show; 7-day 9.9 bootcamp; offline BD kit with walk-in script, one-pager copy, ID/TH pitch.
North-star = qualified sourcing action, not signup; UTM taxonomy with 12 pre-named campaigns; 12-channel attribution table; 9-field daily standup with 5 hard thresholds; hour-by-hour Sep 7–9 playbook; Sep 2 → Nov 11 roadmap; risk register with kill switches.
Live product-led hook, already built: sourcing cost, MOQ, platform/payment/ad/shipping/packaging fees, campaign discount, seller-borne vouchers and return rate in → net profit, margin, break-even price, max sourcing cost, capital tied up, stock-out warning and a plain-language verdict out. Mobile-first, six SEA currencies, no signup wall — the shareable asset for Friday's drop.
Daily Dashboard with auto alerts · Weekly Review (CAC, activation, retention) · Content Log · Community Outreach Log · Paid Ads Launch Board with live CPA and pause/scale decisions · Lifecycle · Referral & KOC · Offline BD · Case Study Pipeline · UTM Registry · Budget & Burn · SEO Backlog · Risk Register. Orange cells are yours; formulas do the math.
Generated 2 Sep 2026 from 34,481 indexed listings via the live search API. Every product row carries its real source price, MOQ, monthly units sold, dispatch time and a pre-filled supplier inquiry link (WhatsApp +60 1128730391 · LINE · Zalo · Telegram).
10 picks, one per sub-category, ranked by real monthly units sold (132,569 down to 29,641), with product photos, USD source price, MOQ, dispatch time, dropship flag, and five ways to contact the supplier. JSON-LD ItemList, OG image, hreflang cluster.
Same ranking priced in IDR with Indonesian listing titles from the API (lang=id) — not a machine translation of English copy. Share buttons for WhatsApp, Telegram, Facebook.
Thai titles and THB pricing pulled through the same API path the seller-facing site uses, so the page matches what a Thai seller sees when they search.
Vietnamese listing names and VND pricing, with Zalo inquiry links on every card — the channel VN sellers actually answer.
Friday's lead magnet, built: 150 real SKUs across four currency sheets, a margin planner with live formulas, per-row inquiry links, plus the capture page with a 4-field form that posts to Sourmo's /api/leads and falls back to one-tap WhatsApp.
The programmatic SEO layer, started for real: listing counts, sub-category chips that deep-link into Sourmo search, this week's top sellers per category with images and inquiry links, canonical + sitemap entries.
Working tool, Sourmo-branded, linking back into the sourcing site — the shareable hook for the countdown posts and the offline one-pager QR code.
The Wednesday run-sheet the shipped pages came from: what to publish at what hour, community touches, and the pre-launch ad build.
The free tool the kit promised, now live: ten verification steps with the exact Chinese questions to ask, what a clean answer looks like, the red flag to walk away from — plus three real listings from the index to practise on. Built to be forwarded as-is into seller groups.
Print-ready A4 flyer for market and stall sellers: three scannable QR codes (Sourmo search, Hot Picks, margin calculator), five real product examples with source price / MOQ / monthly units, and the three supplier questions that save money. Print button built in.
1080×1350 group-and-feed cards rendered from the real ranking: product photos pulled through Sourmo's image proxy, diversified one-per-sub-category, with price, MOQ and monthly units on every row. Attach these to the community posts instead of dropping a bare link.
sourmo.com/blog/ and sourmo.com/guides/ without edits — that is where they should live for SEO value. Until then they run on this preview domain.| Dimension | Original plan | Now | Module |
|---|---|---|---|
| Paid channels | Google Ads only | Meta + Google + TikTok + 10% test reserve, retargeting & lookalikes, USD 60/day with pause/scale rules | Paid Media |
| Organic | One weekly article + FB group posts | 12 short-video scripts, 6 tutorials, authority posts, 11 community types with per-platform rules and scripts | Organic & Community |
| Search / free traffic | Nothing | Programmatic architecture, 121 keywords, template + schema, technical checklist, 90-day scorecard | SEO & Localization |
| Languages | English only | ID → VI → TH rollout, 20-page priority list, glossary, localized ad copy with back-translations | SEO & Localization, Paid Media |
| Lead follow-up | Asset pack collected emails, nowhere to go | 6-email sprint sequence + WhatsApp/Telegram flows with touch caps + 30-day nurture into 11.11 | Lifecycle & Proof |
| Trust | Absent | 5-story case pipeline, interview + permission scripts, honest day-1 proof list, 12-row objection bank | Lifecycle & Proof |
| Viral / partner | Absent | Referral loop with anti-abuse, KOC/affiliate v1, UGC contest, 4 free tools | Loops & Offline |
| Offline sellers | Named in the audience, zero motion | Target districts, walk-in script, print-ready one-pager, QR-scan measurement, partner + expo route, ID/TH pitch | Loops & Offline |
| Conversion containers | Absent | Sep 8 live AMA run-of-show + 7-day 9.9 sourcing bootcamp | Loops & Offline |
| Measurement | Retro in W4 only | North-star funnel, UTM registry, 12-channel attribution, daily standup thresholds, kill switches | Metrics & Sprint |
| 9.9 itself | "Sprint" with no mechanics | Hour-by-hour Sep 7–9 playbook, offer design, claim rules, day-after 11.11 bridge | Metrics & Sprint |
Explicitly deferred to October: TikTok prospecting campaigns, TH/VI localization beyond ad copy, trade-show sponsorship, and anything requiring affiliate software. Deferral reasoning is in the roadmap module.
[ASSUMPTION] are starting targets, and [VERIFY] marks anything that must be confirmed — platform fee rates, market-district names, expo dates, partner names in square brackets, and all proof numbers. Replace them with your own measured data before any of it appears in public copy or a live bid. Nothing in this kit invents testimonials, user counts, or saved-margin claims.